Generational Equity Advises Brian’s Automotive Center in its Sale to GreatWater 360 Auto Care

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Brian’s Automotive Repair, Inc. (dba Brian’s Automotive Center) to Dytech Auto Group, Inc. (dba GreatWater 360 Auto Care). The transaction closed October 28, 2022.

Located in Auburn, Indiana, Brian’s Automotive Center (BAC) is a privately-owned automotive repair garage providing complete foreign and domestic vehicle services. Over the years, BAC has remained up to date with modern technology by utilizing new computer programming equipment, and the latest accounting and operating programs.

The Company offers its customer a full range of automotive services including: Air Conditioning, Exhaust & Muffler Repair, Tune-Ups, Brakes, Oil Changes, Coolant Flushes, Computer Diagnostics, Electrical Service, and Transmission Repair.

GreatWater 360 Auto Care, headquartered in Grand Rapids, Michigan (with multiple locations throughout the Midwest), provides complete automotive services for its clients and is also actively investing in auto repair facilities throughout the region.

Generational Equity Executive Managing Director of M&A – Central Region,  Michael Goss, and his team, led by Senior M&A Advisor, Marcia Conley, with the support of Vice President, M&A, Madison Buckley, successfully closed the deal. Senior Managing Director  Rick Buchoz established the original relationship with BAC.

“It was a pleasure working with Brian and Sue Rieke with Brian’s Automotive Center, and the professional group at Dytech. Wonderful people to work with all around,” said Conley.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit