Generational Equity Advises 98 Buck Social in its Sale to Private Investor

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately-held businesses, is pleased to announce the sale of its client, 98 Buck Social to Private Investor, Robbie Sosna. Mr Sosna will be supported in the operations of the company by his business partner, Lyndi Bruellman. The acquisition closed on March 25, 2022.

Located in Jupiter, Florida, 98 Buck Social provides social media management solutions for small to medium-sized businesses. Core services include regular posts to its customers’ Facebook, LinkedIn, Twitter, and Instagram accounts. Revenue is derived from social media management and other related products/services. 98 Buck Social competes and differentiates itself on price and service. The company offers the same or better high-quality social media management for a fraction of the price.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisors, Nick Arnheim and Tony Blair, with the support of Managing Director, M&A, Emil Nirkis, successfully closed the deal. Senior Managing Director, Roger Dean established the initial relationship with 98 Buck Social.

“Founder of the company, Chris Heuwetter, has built a phenomenal business platform in 98 Buck Social. Building upon the foundation and success that Chris has created, we are excited to see Robbie and his team take the business to new heights,” said Arnheim.

He added, “We know that the legacy of the company is in fantastic hands as this new chapter begins.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit