Generational Capital Markets Announces the Acquisition of Wilderness Family Naturals, LLC by an Individual Investor

By Capital Markets


Generational Capital Markets, Inc., member FINRA/SIPC, ("GCM") an advisor to privately-held businesses for mergers & acquisitions, is pleased to announce the acquisition of its client, Wilderness Family Naturals, LLC (Wilderness), headquartered in Silver Bay, Minnesota, by an Individual Investor. The acquisition closed on November 30, 2015.

Wilderness distributes, packages, and manufactures organic and natural foods internationally. The Company was founded in 2000 as an online retailer of organic coconut products.

Over the last 15 years, Wilderness has diversified into several organic/natural food categories including organic virgin coconut oil, organic coconut milk-based products, raw organic chocolate, and other natural food products.

Its customers include health food stores and distributors, buying clubs, retail grocery stores, and online customers. To learn more, visit

Managing Director, Phil Pizzurro, was the GCM M&A advisor for Wilderness on the transaction. 

"The management team at Wilderness did an excellent job of building a successful business with the utmost integrity. This is an exciting acquisition as the buyer will continue to build on the established organizational culture and attract more jobs to the Silver Bay area," Phil Pizzurro added.

About Generational Capital, LLC

Generational Capital, LLC is a Dallas, TX-based merger & acquisition advisory firm. Generational Capital wholly owns Generational Capital Markets, Inc., Member FINRA/SIPC. More information can be found at

Generational Capital and Generational Capital Markets are affiliated with Generational Equity, LLC. Generational Equity's website is and its online newsroom can be found at or

GCM received the M&A Advisor's 2015 Financial Services Deal of the Year for transactions valued over $100 million.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit