Generational Capital Markets Advises Press Premium Alcohol Seltzer in Minority Investment by Constellation Brands

By Capital Markets


Generational Capital Markets, Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce a minority investment in its client, XYZ Beverage, LLC. (dba Press Premium Alcohol Seltzer), by Constellation Brands, Inc. The acquisition closed January 29, 2020 and details were not disclosed.

Press Premium Alcohol Seltzer (PRESS), located in Milwaukee, Wisconsin, was co-founded by Amy Walberg and her business partner Jim Sorenson in 2015 and has already achieved a top-10 position in the seltzer category with its strong product quality and unique premium flavors such as Blackberry Hibiscus, Pomegranate Ginger, Lime Lemongrass, and Grapefruit Cardamom. The Company’s products are made with a lower alcohol by volume (ABV 4%) for consumers who prefer lower ABV drinks, and to allow PRESS’ complex flavors to break through. Walberg will continue her passion for building the brand as the CEO and principal decision-maker for PRESS.

Constellation Brands, Inc. (NYSE: STZ and STZ.B), based in Victor, New York, is a leading wine, beer and spirits company with a broad portfolio of premium brands. Constellation is the world leader in premium wine, the number one beer importer and the number three beer company in the U.S. The Company’s brand portfolio includes Corona Extra, Corona Light, Modelo Especial, Modelo Negra, Pacifico, Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino, Jackson-Triggs, SVEDKA Vodka and Casa Noble Tequila.

“Constellation has a wonderful tradition of supporting woman-owned beverage ventures and their success in building high-end, high-margin brands is a perfect fit for PRESS Premium Alcohol Seltzer’s premium positioning,” Press Premium Alcohol Seltzer co-founder Amy Walberg stated. “This minority investment will allow us to more broadly tell our compelling brand story and accelerate the pace in reaching our goals as an independent brand.”

Constellation Vice President Jen Evans explained what the beer, wine and spirits giant is looking for in potential partners. “Overall, we’re looking to invest in categories that we believe represent the future of beverage alcohol and adjacent categories,” she stated. “Within those high-growth areas, we’re looking for brands that are poised to outpace the competition. We’re looking for strong, well-positioned brands, with exceptional quality and high margins. We’re looking for a strong proof of concept – we like to see brands that have been in the market long enough to prove that they can sustain and grow consumer demand. We’re also looking for high-performing management teams with a passion for building their brand.”

“As an independent, woman-led and co-owned brand made of natural ingredients, this quality premium seltzer fits Constellation’s Focus on Female Founders program and the company’s overall high-end strategy,” Constellation said in a press release.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Managing Director, Mergers & Acquisitions Ryan Johnson, assisted Generational Capital Markets Senior M&A Advisor Stephen Dinehart, to successfully close the deal. Senior Managing Director Rick Buchoz established the initial relationship with Press Premium Alcohol Seltzer.

Dinehart stated, “The investment of Constellation Brands not only will accelerate both market volume and market share for XYZ Beverage, but it will enable Press Premium Alcohol Seltzer to cement its position as the premium brand of the alcohol seltzer market. It definitely places our client in a winning position in this expanding market segment.” 

About Generational Capital, LLC

Generational Capital, LLC, is a Dallas, Texas-based merger and acquisition advisory firm. Generational Capital wholly owns Generational Capital Markets, Inc., Member FINRA/SIPC. More information can be found at

Generational Capital and Generational Capital Markets are part of the Generational Group and are affiliated with Generational Equity, LLC, which The M&A Advisor named Investment Banking Firm of the Year in 2016, 2017, and 2018.

GCM's most recent awards include The M&A Advisor's 2019 M&A Deal of the Year Award (50M-75M) and the Corporate/Strategic Deal of the Year (25M-50M).

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit