Generational Capital Markets Advises Automated Pet Care Products Inc. in Sale to Pondera Holdings

By Generational Group


Generational Capital Markets, Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the recapitalization of its client, Automated Pet Care Products, Inc., by Pondera Holdings, LLC. The transaction closed September 30, 2019 and details were not disclosed.

Automated Pet Care Products, (dba AutoPets) is located in Auburn Hills, MI, and is a technology consumer products company dedicated to designing, engineering, manufacturing, and marketing highly functional and easy-to-use pet products through its direct-to-consumer e-commerce platform. Its goal is to make the lives of pet parents easier and more informed, while at the same time improving the health and wellness of pets. The Company aims to be the international leader in connected pet care, delivering meaningful insights to pet parents that lead to smarter decisions for pets and owners. 

Located in Chicago, IL, Pondera Holdings LLC an operationally-focused holding company that provides capital to private, entrepreneurial businesses. Pondera’s principals serve as active board members of portfolio companies and, in certain situations, will play an active management role. As a holding company with permanent capital, it is not constrained by the fixed time-horizon of a traditional private equity fund and is able to be more creative and flexible with deal structures.

Generational Capital Markets Managing Director of Mergers & Acquisitions, Phil Pizzurro, with support from Vice President Mergers & Acquisitions, Mark Galovic, successfully closed the deal. Senior Managing Director Roger Dean established the initial relationship with Automated Pet Care Products.

“AutoPets and Pondera both operate with the utmost integrity, which is evident in the loyalty of their employees and satisfaction of each of their customers. This resulted in the cultural alignment that was the critical factor in distinguishing Pondera as the strongest suitor to partner with AutoPets and to continue expanding this world-class business,” Phil Pizzurro said. “We are all excited about the future acceleration of product development, R&D, and production that this partnership will make possible.”

About Generational Capital, LLC

Generational Capital, LLC, is a Dallas, Texas-based merger and acquisition advisory firm. Generational Capital wholly owns Generational Capital Markets, Inc., Member FINRA/SIPC. More information can be found at

Generational Capital and Generational Capital Markets are part of the Generational Group and are affiliated with Generational Equity, LLC, which The M&A Advisor named Investment Banking Firm of the Year in 2016, 2017, and 2018.

GCM's most recent awards include The M&A Advisor's 2019 M&A Deal of the Year Award (50M-75M) and the Corporate/Strategic Deal of the Year (25M-50M).

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit