EdgeCore Merges With Mindstream Media Through Eastport Holdings’ Acquisition

By Capital Markets


Mindstream Media, an Eastport Holdings agency, continued its growth strategy by merging with digital agency, EdgeCore.

EdgeCore adds to Mindstream digital marketing programs for Verizon Wireless, Samsung Telecommunications and others through offices in Orlando, Fla. and Cedar Falls, Iowa. Mindstream Media's existing offices are located in St. Louis, Milwaukee, Peoria and San Diego.

"The idea to join forces came together very organically," said Mindstream Executive Vice President and former EdgeCore CMO Devin Range.

"Mindstream's commitment to providing world-class solutions to clients and their need to breed innovation and growth for their employees couldn't have fallen more in line with our short- and long-term goals."

"I'm proud of what the EdgeCore team built over the past 12 years, and I'm humbled at the opportunity in front of us." 

Brenen Hofstadter and Julio Dominguez with Generational Capital Markets, Inc., Member FINRA/SIPC, represented EdgeCore as M&A advisor.

Mindstream Media enhances brand awareness, increases leads and generates loyalty with solutions that work throughout the consumer buying cycle and are highly targeted across devices and platforms.

Services include strategy and digital media planning and buying across a variety of channels including search marketing, display, social, premium directories and lead generation networks, as well as traditional media through direct marketing and Yellow Pages.

"Both our agency and clients will benefit from the new talent, strategic thinking and drive to perform that we're already enjoying from our combined staff of 200 marketing professionals. We're excited about our evolving organization and the new partnerships allowing us to continue our long legacy of ensuring growth and satisfaction for our clients," said Mindstream Media President Eric Webb.

About Mindstream Media

Mindstream Media is a digital and direct marketing agency, now with more than 200 employees spanning six offices across the United States. They connect brands with consumers wherever transactions happen.

Solutions span digital strategy, search, display, social, lead gen networks and traditional media with direct marketing and Yellow Pages. Mindstream Media proudly calls brands like Edward Jones, Stanley Steemer, Aspen Dental and Enterprise Holdings their partners.

About Eastport Holdings

Eastport Holdings owns and operates a diversified portfolio of 15 companies with a focus in the advertising and media industry throughout the North and South America. The experience of the principals of Eastport Holdings was developed over 30 years of media and marketing and 25 years of direct investments and corporate finance.

The principals work together combining this experience, access to capital and extensive contact base to aid service, media and advertising companies by sharing with them their most valued assets. Read more at www.eastportholdings.com.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit https://www.generational.com.