
Generational Group Advises Mule City Specialty Feeds, Inc. in its Sale to M2 Advisors
By Generational Group
05/15/2025
Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Mule City Specialty Feeds, Inc. to M2 Advisors. The acquisition closed April 3rd, 2025.
Located in Benson, North Carolina, Mule City Specialty Feeds Inc. has been a trusted provider of high-quality animal feed for over 65 years. Serving a diverse clientele of local farmers and livestock owners, the company offers a wide range of proven feed formulas for chickens, hogs, goats, sheep, cows, and dogs. Understanding that no two farms or animals are alike, Mule City also specializes in custom feed blends tailored to specific nutritional needs, including Non-GMO options verified by The Non-GMO Project. Committed to adapting with the evolving agricultural landscape, Mule City continues to support the farming community with reliable products and personalized service.
Based in New York City, NY, M2 Advisors is a holding company of investments owned by Matt Matros, a leading entrepreneur. Matt’s previous ventures include Protein Bar & Kitchen®, a fast casual chain he founded and sold to L Catterton, and LIMITLESS®, an innovative beverage company he founded and sold to Keurig Dr Pepper. Matt has various small and medium business (SMB) investments across building services, consumer products, and professional services.
Generational Group Executive Managing Director, M&A, Eastern Region – David Fergusson, and his team led by Generational Affiliate, Gene Gall, with the support of Vice President, M&A, Emil Nirkis, successfully closed the deal. Senior Managing Director, Thomas Hamm and Senior M&A Advisor, Dave Heymann established the initial relationship with Mule City Specialty Feeds, Inc.
Ryan Binkley, CEO of Generational Group, added, “This transaction highlights our commitment to creating value through strategic partnerships. At Generational Group, we’re proud to have united two organizations set for continued success.”
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.