Generational Group Advises Ray’s Tire – Green Bay, Inc. in its sale to Wonderland Tire Co.

By Generational Group

02/14/2025

Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of its client, Ray’s Tire to Wonderland Tire Co. The acquisition closed January 21, 2025.

Located in Green Bay, Wisconsin, Ray’s Tire was founded in 1937 and operates stores in both Appleton and Green Bay. This family-owned business specializes in comprehensive tire and automotive repair services, catering to both individual and commercial customers. With decades of experience, Ray’s Tire has earned a reputation for exceptional customer service, high-quality products, and a commitment to serving generations of loyal clients. Their services include tire sales, repairs, alignments, and a full range of automotive solutions, making them a trusted name in the region.

Wonderland Tire is a family-owned and operated tire company, with retail and commercial locations serving Michigan, Illinois, Indiana, Ohio, Kentucky, Tennessee, and now Wisconsin. They have been serving the transportation needs of families and fleets since 1945, ensuring their customers receive the best in tires and mechanical services. Wonderland Tire is committed to providing a level of service beyond what you would expect from your average tire center. From friendly, customer-driven employees to a broad selection of products & services and commitment to innovation, they work hard to be leaders in the industry.

Wonderland Tire says the purchase of Ray’s Tire “marks a significant milestone in Wonderland Tire’s ongoing commitment to growth.” The locations give Wonderland Tire a step into a new market — one “we’ve always talked about doing business in,” said Dave Langerak, CEO of Wonderland Tire. “We’re excited to expand our footprint and we can now offer our AcuTread remanufactured tires in the Wisconsin area.”

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss and his team, led by Generational Affiliate Steve Dinehart with the support of Vice President, M&A, Lance Thomasson closed the deal. Senior M&A Advisor, Bryce Gray established the initial relationship with Ray’s Tire.