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Generational Group Advises Icing on the Cake in its Sale to a Private Investor
By Generational Group
07/02/2024
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Icing on the Cake to Private Investor. The transaction closed on April 19, 2024.
Located in Los Gatos, California, Icing on the Cake (IOTC), is an ultra-premium, made-from-scratch retail dessert bakery, including sale of gifts, greeting cards and seasonal merchandise. With nearly 40 years in the market, IOTC holds a dominant market share, and is a beloved and iconic local institution and a regional destination thanks to its considerable brand equity and appeal of its carefully curated social media presence.
Generational Group Executive Managing Director, M&A – Western Region, Lori Galloway, and her team led by Senior Vice President, M&A, Amy Wall closed the transaction. Executive Managing Director, Tom Braun established the initial relationship with Icing on the Cake.
“Icing on the Cake is a beloved business in Los Gatos, built by Lynn over three decades. The community is thrilled that the business will continue on,” said Wall.
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.