
Generational Group Advises Exhibit Edge in its Sale to STAR Group
By Generational Group
12/05/2023
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Exhibit Edge, Inc. to STAR Group. The acquisition closed on November 28, 2023.
Exhibit Edge, located in Chantilly, Virginia, designs, produces, and manages trade show exhibits and visual marketing systems leading to increases in sales leads and client visibility. The Company combines marketing experience and artistry to accurately deliver the client’s brand and message. Exhibit Edge also provides program management, warehousing, rental units, and other custom turnkey production solutions.
Headquartered in Minneapolis, Minnesota, STAR Group designs and builds branded environments that enhance human to human experience through discovery, storytelling, and providing measurable results. For over 25 years, STAR has been connecting brands with their customers in a tangible way. Communicating with customers in a way that matters is all about understanding what they care about.
According to Star Group, the acquisition of Exhibit Edge aligns with Star Exhibits & Environments’ commitment to enhancing its capabilities, expanding its geographic footprint, and providing clients with a broader spectrum of services.
“The acquisition of Exhibit Edge is a significant milestone in our journey to provide even more comprehensive and impactful solutions to our clients,” says Mark Johnson, founder and principal owner of STAR Group.
Johnson added, “We are excited to welcome Exhibit Edge’s talented team to the Star family and look forward to leveraging our collective strengths to exceed client expectations.”
“Exhibit Edge is thrilled to join forces with Star Exhibits & Environments,” adds Bev Gray, President and CEO at Exhibit Edge. “This acquisition will allow us to leverage the expertise of two highly skilled teams to bring our clients even more outstanding experiences and meet the ever-changing demands of their trade shows and events across venues and markets.
Gray added, “We are excited about the new possibilities and look forward to the journey ahead.”
STAR Group plans to continue strengthening its geographic presence, expanding end-to-end capabilities, and building expertise across multiple solutions and verticals.
Generational Group Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Managing Director, M&A, Ahmad Behjati, with the support of Senior Vice President, M&A, Tristan Keeffe, successfully closed the transaction. Senior Managing Director Thomas Hamm established the initial relationship with Exhibit Edge.
“Generational Group is proud to have facilitated this landmark transaction, exemplifying our commitment to creating synergies that extend beyond mere acquisitions,” said Behjati.
Behjati added: “The union of Exhibit Edge and STAR Group epitomizes the stewardship we uphold in guiding our clients towards not just transactions, but legacies that redefine industries. This is a testament to our unwavering dedication to fostering growth and success that endures through generations.”
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.