
Generational Group Advises Zooka Creative in its Sale to Unite Digital
By Generational Group
01/18/2023
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Zooka Creative Corporation, to Unite Digital Holdings. The acquisition closed January 3, 2023.
Located in Mountain View, California, Zooka Creative (Zooka) is a leading Silicon Valley agency specializing in branding, video production, eCommerce content, and campaigns that drive sales. Celebrating more than 15 years of excellence, Zooka serves clients across multiple industries including B2B technology and B2C consumer goods.
U.S.-based Unite Digital Holdings (dba Unite Digital, Unite, or UD) is an agency investment and advisory group exclusively focused on creating a successful, thriving corporate ecosystem for marketing firms to better serve middle market and enterprise clients.
Through acquisition and organic growth, the goal for Unite and agencies within its ecosystem is to proudly serve the largest share of mid-market clients and divisions within large corporations across growth-focused industries in the U.S.
Generational Group Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Managing Director Mergers & Acquisitions, James Hermann, with support from Sr. Managing Director – Western Region, Lori Galloway, successfully closed the deal. Executive Managing Director Thomas Braun established the initial relationship with Zooka.
“All the parties were very cooperative in expediting a quick close to a mutually agreeable transaction,” said Hermann.
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.