Generational Group Announces Sale of Designer Sign Systems to Private Investor

By Generational Group

10/25/2017

Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Orientations Inc. dba Designer Sign Systems, to a private investor. The acquisition closed April 18, 2017. Details were not disclosed.

Designer Sign Systems designs and manufactures custom architectural interior as well as exterior signage. The company also offers wayfinding, design/build, installation, consulting, reorder fulfillment, and other related services.

DSS is based in Blaine, Minnesota, outside of Minneapolis, with a regional office in Columbus, Ohio. The company serves clients nationally in a variety of industries, including corporate, healthcare, architectural, educational, hospitality, government and retail.

The private investor is an Ohio native and has held numerous positions within the architectural and design industries, ranging from project management to tenant improvement. After seeing growth potential in DSS, the individual decided to pursue the acquisition.

"Building Designer Sign Systems into a successful nationally recognized organization where people have the opportunity to excel has been my passion," stated Kathy Brown Zerwas, Designer Sign Systems CEO. "I'm excited to have another strong successor with passion and entrepreneurial spirit lead the Company and team forward."

"We had many options, but Designer Sign Systems was clearly the best as it is full of opportunity and growth with a great team in place," added the new CEO. "We are thrilled to step in after a very successful year."

Generational Group Managing Director Michael Goss and Vice President Bryan Gooden successfully closed the deal. Generational Group Senior Managing Director Roger Dean established the initial relationship with DSS. 

"Every successful deal closing hinges on seller and buyer dynamics, in addition to the right deal terms. In many ways, both parties shared similar personalities and business acumen, which certainly played a large role toward a smooth closing. With the purchaser starting her new journey and the buyer leaving behind a legacy, there is no doubt DSS will continue to thrive under new ownership. There couldn't have been a better match! We wish the best for all parties," stated Goss and Gooden.

About Generational Group

Generational Group, part of the Generational Group headquartered in Dallas with over 200 professionals located throughout North America, helps business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services. The M&A Advisor recently named the company its 2016 Investment Banking Firm of the Year.

For more, visit http://www.genequityco.com and the Generational press room.


About Generational

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.