
Generational’s Mito Pereira Set to Compete in 2023 Masters
By Generational Group
04/04/2023
Generational Group, a leading full-service business advisory for middle-market privately held businesses, is pleased to announce that Mito Pereira, a Generational-sponsored professional golfer, will be competing in this year’s Masters Tournament.
The 2023 Masters Tournament will be the 87th edition and the first of the men’s four major golf championships held in 2023. It is scheduled to be played this week at Augusta National Golf Club in Augusta, Georgia.
Mito Pereira earned his spot in the field with stellar performances throughout the 2022 season, and particularly at last year’s PGA Championship at Southern Hills Country Club in Tulsa, Oklahoma.
Mito earned the respect of golf fans following his successful rookie campaign on the PGA Tour. He was featured in Episode 7 of the Netflix series, “Full Swing.” The episode, entitled “Golf is Hard,” followed the storylines of Pereira and fellow rookie Sahith Theegala—with a particular focus on Pereira’s thrilling run at the PGA Championship. Pereira entered the final round with a three-shot lead over Will Zalatoris and Matt Fitzpatrick, at 9-under-par. Justin Thomas ultimately defeated Zalatoris in a playoff, but Pereira’s third place tie qualified him for a spot in this year’s Masters.
President and CEO of Generational, Ryan Binkley stated, “It is truly an honor to compete in the Masters with the world’s best golfers, and Mito has earned the opportunity with his outstanding play in 2022, especially at the PGA Championship.”
Binkley added, “We look forward to an exciting Masters this year and are anticipating that Mito will be in contention with another strong performance. We are expecting a thrilling week of golf from Mito and the entire Generational family will be cheering him on.”
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.