Generational Group Advises Pizza Rita in its Sale to Private Investor

By Generational Group

03/24/2022

Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Pizza Rita, Inc. to a Private Investor. The acquisition closed March 14, 2022.

Located in Spokane, Washington, Pizza Rita (PRI) operates three pizza restaurants under the Pizza Rita brand. The Company’s emphasis is on take-out and delivery as opposed to dine-in service.

The founders have extensive industry experience, having worked for national pizza chains, and established PRI to better compete with these larger industry players. Specifically, the Company differentiates itself in the marketplace through an uncommon level of service including an ironclad “happiness” guarantee. Further, PRI has empowered its employees to provide coupons, discounts, and other means to build customer satisfaction.

The Company has developed a loyal base of patrons that has enabled the business to thrive for over 32 years.

Generational Group Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Senior M&A Advisor, Paul Hajek, with support by Senior Vice President, M&A, Amy Wall, closed the transaction. Senior Managing Director DeWayne Nelon established the initial relationship with PRI.

“Pizza Rita is legendary in Spokane. The buyer is a seasoned executive in the pizza industry who will be able to take the business to the next level,” Hajek said.


About Generational

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.