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Generational Group Advises Vision Upfitters in its Sale to Toys for Trucks
By Generational Group
04/20/2022
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Vision Upfitters to Toys for Trucks, Inc. The transaction closed March 1, 2022.
Vision Upfitters (VU), located in Cameron, Missouri, is a one-stop provider of high-quality vehicle equipment and accessories. The Company helps customers with needs ranging from single parts all the way up to full fleet upfitting, and everything in between. Revenue is derived from truck accessories/towing, 12-volt equipment, graphics, fleet upfitting equipment, and other products and services including spray-on bedliners, window tinting, and upfitting for emergency vehicles. VU differentiates itself with its broad product and service offering, great customer service, and quality workmanship, which yields a high rate of repeat and word-of-mouth business.
Located in Greenville, Wisconsin (with multiple locations throughout the Midwest), Toys for Trucks (TFT) features the hottest new parts and accessories and top-quality products from trusted name brands. Their custom-fit and universal products are designed to provide protection, comfort, safety, style and enhanced performance for all cars, pickup trucks, vans, sport utility vehicles, and cross over vehicles. TFT has auto accessories for Ford, Dodge, GMC, Chevrolet, Jeep, Mazda, Nissan, Honda, Mitsubishi, Toyota, Isuzu & hundreds of other vehicles.
Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Andrew Byrd, with the support of Vice President, M&A, Madison Buckley successfully closed the transaction. Executive Managing Director Bill Kushnir established the initial relationship with VU.
“The new ownership of Vision Upfitters is a perfect match,” said Byrd. “Both parties have bright futures, and I am delighted we were able to be a part of making their transaction a success.”
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.