Generational Group Advises BuzzWord in its Sale to BW ESG

By Generational Group

03/01/2021

Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, BuzzWord, Inc., to BW ESG LLC. The acquisition closed January 5, 2021.

Located in Kensington, Maryland, BuzzWord is a boutique consultancy firm providing environmental, social, and corporate governance (“ESG”) reports. It also provides sustainability and corporate responsibility strategy, disclosure reports, and communications services to major and mid-market publicly- and privately-owned firms. Buzzword’s current clients include several Fortune 100 and other large businesses and not-for-profit corporations.

BW ESG, located in Greenwich, Connecticut, is a platform that develops and acquires scalable solutions for leaders in the environmental, social and governance field.

Generational Group Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisor, Jerry Cohen, with the support of Vice President, Mergers & Acquisitions, Corey Painter, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with Buzzword.

“Leah Haygood, President of BuzzWord, was a pleasure to represent. Her intellectual acumen and high-emotional intelligence will serve BW ESG well as she continues to lead the charge in growing the company,” said Cohen.


About Generational

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.