
Generational Group Advises Ontronics in its Sale to RGF Capital, LLC
By Generational Group
01/12/2023
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client SSM Holdings, LLC (dba Ontronics) to RGF Capital, LLC. The transaction closed on December 29, 2022.
Ontronics, located in Plano, Texas, is a reverse logistics company and global leader in the secondary mobile device space. The Company specializes in device monetization through the repairing and remarketing of mobile devices and accessories. Ontronics has served more than 2,000 clients in over 80% of the countries in the world. Most of the worldwide customers of Ontronics are reselling these devices through online portals such as Amazon, eBay, etc. Some clients specialize in repair and refurbishment and those clients focus on broken and damaged devices.
Prior to the transaction, Ontronics was wholly owned by Shawn Moeenuddin, who operated as President of the business. Going forward, Mr. Moeenuddin will continue his role as President and will become a Partner at Ontronics.
Located in Atlanta, Georgia, RGF Capital, LLC is a well-established private equity group. Ron Farrell, the Chairman/CEO has over 40 years of experience in financial/business consulting, private placements, public offerings, venture capital, private equity transactions, and roll-up transactions. Mr. Farrell has personally directed the acquisition or sale of over 40 companies and 4 public offerings during his career. The Firm’s success is based on its guiding principles: To build companies that are looked at as leaders in their respective industries, to create above-average returns for partners and the management of the companies acquired, and to be good corporate citizens and regarded as a Company of Integrity.
Don Ho, Managing Director M&A with Generational Group, was the lead dealmaker that successfully closed the transaction. Don Ho was supported by Executive Managing Director of M&A – Central Region, Michael Goss, and Vice President, M&A, Jacob Mangalath.
“We are very honored to represent Shawn and help him achieve his goal of partnering with a sophisticated and experienced private equity group. The growth strategy that both Shawn and Ron have in store for Ontronics will allow the business to further accelerate its growth, as well as better serve its customers while providing new opportunities for the staff,” said Mr. Ho.
Ho added, “Though Ontronics is already a major leader in the secondary mobile device market worldwide, we believe the partnership with RGF Capital will allow the company to grow to be the dominant player. We are excited for the future of Ontronics.”
About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.
The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.