Generational Group Advises MS Rubber Company in its Sale to TRG

By Generational Group

09/22/2023

Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client MS Rubber Company to TRG, LLC. The transaction closed September 12, 2023.

Founded in 1963, and located in Jackson, Mississippi, MS Rubber Company (MS Rubber) is an industrial supplier and fabricator of rubber products including hydraulic hoses, fittings, belts, gaskets, rubber sheeting, expansion joints, plastic sheets and related products. The Company is an authorized dealer of Danfoss Hydraulics products.

MS Rubber maintains excellent relationships with commercial industrial businesses in Mississippi and the Southern United States. The Company’s products are used by a variety of industries including manufacturing, public administration, waste disposal, construction, mining, agriculture, and more.

Headquartered in Appleton, Wisconsin, TRG provides maintenance services, critical equipment (new and restored), and the distribution of sealing solutions for various United States and Canadian industrial facilities.

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Managing Director, Cory Strickland, with the support of Vice President, M&A, Lance Thomasson, closed the deal. Senior Managing Director Doug Morrow established the initial relationship with MS Rubber.

“This was one of those rare instances where the perfect seller and the perfect buyer came together at the same time. MS Rubber, run by sisters Sandy and Rhonda were ready to exit the family’s industrial supply business and along came TRG who is also in the industrial supply business and wanting to expand, and we made a deal,” said Strickland.

Strickland added, “It is great to know that we have found the perfect fit to take MS Rubber into the future and to carry on the family’s legacy.”


About Generational

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

Celebrating its 20th year, Generational has successfully closed over 1,700 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $500 million in 2022, 2023, and 2024.

The firm was named 2024 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in both 2024 and 2022.