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Generational Group Advises The Floor Trader in its Sale to Upton Flooring
By Generational Group
08/30/2023
Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Rhodes & Company (dba The Floor Trader-Gulf Coast) to Upton Flooring, LLC. The transaction closed July 14, 2023.
‘Located in Ocean Springs, Mississippi, The Floor Trader-Gulf Coast is a flooring retailer that stocks large amounts of flooring of all types for quick delivery. The Company also provides large displays for easier selection and an easier shopping experience for its customers.
Products and Services include: Vinyl Plank, Carpet & Cushion, Ceramic (plus supplies), Wood (plus supplies), Laminate (plus supplies), and a variety of miscellaneous products.
Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Managing Director Cory Strickland, with the support of Vice President, M&A, Lance Thomasson, closed the deal.
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About Generational
Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 300 professionals across 16 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.
Celebrating its 20th year, Generational has successfully closed over 1,800 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2022, 2023, and 2024.
The firm was named 2025 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in 2022, 2024 and 2025.