Generational Equity Advises Pre1 Software in Sale to Bauer Software Group

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Pre1 Software, to Bauer Software Group, Inc. The acquisition closed second quarter 2017.

Pre1 Software, based in Portland, Oregon, designs and builds software for newspapers, magazines and digital publications. The company's premier cross-platform, ad management software suite, SmartPublisher™, offers contact relations management, order entry, production trafficking, billing and extensive reporting.

Bauer Software Group, Inc., based in Ashburn, Virginia, is an active investor in software-as-a-service (SaaS) companies and web development firms that bring added value to its current portfolio holdings.

Generational Equity Managing Director Stephen Crisham's team, led by trusted affiliates Curtis Case and Trevor Hill with support from Generational Equity MD Lori Galloway, successfully closed the deal.

"Bauer Software Group, Inc. was quite attracted to Pre1's technologies and its innovative approach in adapting them to current and future demands faced by its publisher clients," said Case.

"While there was considerable buyer interest, we believe that Pre1 was wise in selecting Bauer Software Group, Inc. as its buyer and they will, going forward, serve the needs of their clients with the highest level of expertise."

About Generational Equity

Generational Equity, part of the Generational Group headquartered in Dallas with over 200 professionals located throughout North America, helps business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services. The M&A Advisor recently named the company its 2016 Investment Banking Firm of the Year.

For more, visit or the Generational Equity press room.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit