Generational Equity Advises Ontronics in its Sale to RGF Capital, LLC

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client SSM Holdings, LLC (dba Ontronics) to RGF Capital, LLC. The transaction closed on December 29, 2022.

Ontronics, located in Plano, Texas, is a reverse logistics company and global leader in the secondary mobile device space. The Company specializes in device monetization through the repairing and remarketing of mobile devices and accessories. Ontronics has served more than 2,000 clients in over 80% of the countries in the world. Most of the worldwide customers of Ontronics are reselling these devices through online portals such as Amazon, eBay, etc. Some clients specialize in repair and refurbishment and those clients focus on broken and damaged devices.

Prior to the transaction, Ontronics was wholly owned by Shawn Moeenuddin, who operated as President of the business. Going forward, Mr. Moeenuddin will continue his role as President and will become a Partner at Ontronics.

Located in Atlanta, Georgia, RGF Capital, LLC is a well-established private equity group. Ron Farrell, the Chairman/CEO has over 40 years of experience in financial/business consulting, private placements, public offerings, venture capital, private equity transactions, and roll-up transactions. Mr. Farrell has personally directed the acquisition or sale of over 40 companies and 4 public offerings during his career. The Firm’s success is based on its guiding principles: To build companies that are looked at as leaders in their respective industries, to create above-average returns for partners and the management of the companies acquired, and to be good corporate citizens and regarded as a Company of Integrity.

Don Ho, Managing Director M&A with Generational Equity, was the lead dealmaker that successfully closed the transaction. Don Ho was supported by Executive Managing Director of M&A – Central Region, Michael Goss, and Vice President, M&A, Jacob Mangalath.

“We are very honored to represent Shawn and help him achieve his goal of partnering with a sophisticated and experienced private equity group. The growth strategy that both Shawn and Ron have in store for Ontronics will allow the business to further accelerate its growth, as well as better serve its customers while providing new opportunities for the staff,” said Mr. Ho.

Ho added, “Though Ontronics is already a major leader in the secondary mobile device market worldwide, we believe the partnership with RGF Capital will allow the company to grow to be the dominant player. We are excited for the future of Ontronics.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit