Generational Equity Advises D. Rockey Holdings dba Eagle Products in its Sale to JAL Equity

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, D. Rockey Holdings, Inc. (dba Eagle Products) to JAL Equity. The transaction closed July 15, 2022.

Eagle Products (Eagle), located in Kansas City, Kansas, is a wholesale manufacturer of decorated apparel and has been serving businesses across the country since 1966. The Company is best known in the souvenir, gift, and resort industry. Eagle continues to grow and improve in quality and customer service in the custom-print industry since its founding. Eagle has built a stellar reputation in its industry for delivering custom-made t-shirts on time, offering experienced customer service, and designing products that retail well in a myriad of industries and areas.

Eagle offers personalized apparel programs wholesale for customizable designs for customer hometown, restaurants, states, patriotic slogans, lodges, regions, or any private brand. The Eagle pre-print program is a huge selling point, offering popular multi-colored designs for adult and youth apparel. The Company has launched a new fashion trend that challenges embroidery technique, called fashion appliqué, that no other competitor currently offers in this channel.

Prior to the transaction, D. Rockey Holdings was solely owned by Dave Rockey, President. Post-closing, Mr. Rockey will continue his role as President of Eagle Products for the foreseeable future. 

Located in Sarasota, Florida, JAL Equity (JAL) is an owner and operator of marketing, printing, signage, promotion, and e-commerce businesses. JAL is focused on acquiring businesses and operating them profitably over the long term. JAL offers flexible acquisition solutions to sellers and partners with experienced executives to build great companies. 

JAL was founded in 2008 and has acquired more than 35 companies since then. The Firm is managed by Eran Salu, JD, MBA, CPA. Mr. Salu has worked in the acquisition business for over 25 years and has executed over $20B in transaction value as an advisor and/or principal. JAL is able to work quickly to assess opportunities, conduct diligence, and close transactions.

Eran Salu, Managing Director at JAL Equity, stated “We are excited to add Eagle Products (T-Shirts) and Dave Rockey to our portfolio company.”

Salu continued, “The combination of the Eagle Products wholesale operation and the e-commerce platform will allow us to offer our customers an expanded product offering and stronger manufacturing and delivery capabilities. This is the second quality transaction JAL Equity has completed this year with Generational Equity and we look forward to many more.”

Generational Equity Managing Director  Don Ho was the lead dealmaker who successfully closed the transaction. Mr. Ho stated, “We are so excited to be able to find JAL Equity to acquire Eagle Products. JAL Equity is our ideal buyer given their extensive experience and holdings in the printing sector, as well as their leadership and transactional synergy that will allow Eagle Products to soar and accelerate its growth.” 

Ho added, “We are deeply honored to help Dave Rockey achieve his goals of putting his business in the right and capable hands of JAL Equity. This acquisition will bring new opportunities for the company and its employees.”

Mr. Ho is a seasoned dealmaker who is supported by Generational Equity Executive Managing Director of M&A – Central Region,  Michael Goss, and by  Jacob Mangalath, Vice President M&A. Senior Managing Director,  Joe Van Voorhis, established the initial relationship with Eagle.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit