Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, Baugher Motors, headquartered in Codorus, Pennsylvania, by a Private Investor. The acquisition closed on March 27, 2015.

Baugher Motors (Baugher) is a new and used car dealership, and has been in business since 1921. Baugher is recognized for its service and parts departments, which provide authentic OEM parts for Chrysler, Jeep, Dodge, FIAT or SRT vehicles. Managing Director Douglas Smith, Vice President Ryan Johnson and their affiliate, George Nova, led the Generational Equity deal team that advised Baugher Motors on the transaction.

"Success came when we looked beyond the business to the intangibles. In this case, the Chrysler flag that provided a new owner an opportunity to move the flag to a new and better location and add the Jeep line of cars showed to be the key to success," stated George Nova.