Ruben Bahena

Evaluation Associate

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Mr. Bahena joined Generational Equity as an Evaluation Associate in July of 2021. Leveraging his prior experience in FP&A and Corporate Development, Mr. Bahena works with clients to conduct detailed analysis in preparation for the exit planning process. In previous roles, Mr. Bahena performed financial due diligence and target analysis for GSM Outdoors. While at GSM, Mr. Bahena helped integrate over 10 brands into the corporate umbrella. Before his stint at GSM Outdoors, Mr. Bahena worked as an Equity Research Analyst for a macro-based Hedge Fund.

Mr. Bahena earned his M.S. in Finance from the University of Texas at Dallas, where he graduated top of his class with the honor of Scholar of High Distinction. Mr. Bahena also received his B.S. in Neuroscience from the University of Texas at Dallas.