We are pleased to announce the majority sale of our client, Truitt Enterprises, Inc., to a Private Investor. The transaction closed February 1, 2022.
Headquartered in the Gun Barrel City, Texas, Truitt Enterprises (dba Hootin Holler) is a leading liquor, wine, beer, and convenience store that specializes in wholesale and retail customers. In operation for over 30 years, the company has developed a broad set of capabilities.
The company has strong relationships with key customers in a variety of markets, including many bars and restaurants in the regional area.
Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Cory Strickland, with support from Vice President, M&A, Jacob Mangalath, successfully closed the transaction. Senior Managing Director Joe Van Voorhis established the initial relationship with Truitt Enterprises.
“The day I met the Truitt family they told me the most important thing to them when finding a successor for Hootin Holler was to find someone that would continue the legacy with the customers and employees; and that was more important than the monetary value of the business,” said Strickland.
He added, “I am happy to say that we found that perfect buyer and I look forward to seeing the legacy continued into the future.”
If you would like to explore other transactions our associates have supported in this industry, visit our dedicated Retail M&A Deals page.
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