Welcome to 2021!

By Generational Equity


Time to start a new year (and hopefully a better one than 2020)!

And part of a new year is planning for it and your growth. But where does one begin after surviving one of the most challenging years in our lifetimes?

By planning, anticipating, adapting and developing both tactical and strategic plans that will all be key as we enter 2021.

This is why last year we formed Generational Consulting Group (GCG). We have learned over the years that INTENTIONAL business growth is far better than HOPING for business growth.

So we formed GCG and late last year expanded it with the acquisition of Decker Transformation Advisors.


Because over the years we have encountered business owner after business owner who thought they were growing their business in order to improve its valuation, only to learn that many of the tactics and strategies they employed had the opposite effect.

So now our Growth and Exit planning conferences are designed with one thought in mind: Helping business owners discover how intentional growth, with a long-range plan in mind, can actually build value.

And the great news is that our consulting services not only work – they are worth your investment! Don’t just take my word for it, have a listen to a few of our GCG clients:

There are two common themes you will hear from these business owners:

  • Plan your growth now to reap the benefits later
  • Do not HOPE your business’ value will increase by luck

Again, the great news is that this is not rocket science nor serious brain surgery. Starting today you can take actionable steps to actually build a buyer ready business. But it is not luck – it takes serious knowledge of how to approach this.

A great place to start is by attending a Generational Growth and Exit Planning conference. Many of you have attended our conferences in the past. However, our new conferences are designed around the theme of learning to build value for an exit even if it is far in the future.

So, no matter if you have attended a conference in the past, visiting with us again could really benefit you as you start your business planning for 2021 and beyond.

To learn more, please use the following links:

Carl Doerksen is the Director of Corporate Development at Generational Equity.

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