The Importance of Intentional Growth

By Generational Equity


I have yet to meet a business owner that does not want to grow revenue and earnings for their company. However, over the years, our firm has encountered a number of entrepreneurs that want to expand, but are unsure how to do so in a way that builds value in the company to optimize their eventual exit.

One of the most important concepts we cover in our Growth and Exit Planning Conferences is the idea of creating tactical and strategic plans to grow your business. Over the years we have learned that, while most entrepreneurs are experts in their business, many run into roadblocks that prevent them from taking the business to a desired next level.

We created Generational Consulting Group (GCG) to help business owners that are growth-minded achieve their revenue and profitability goals. We help business owners not just achieve incremental growth, but breakthrough growth that will let them thrive and get to the next level.

Our GCG team has been remarkably effective in helping business owners do just that – here is a sampling of their testimonials:

The common theme in these client testimonials is that there are good ways to grow, and then there are exceptional ways to grow that optimize your business.

And we are ready to help you grow your business as well!

If you would like to hear even more success stories from our GCG clients, you can do so here:

Our professionals with GCG focus on two vital areas when they work with our clients:

These two are created based on addressing your company’s situation in its growth life cycle.

The Strategic Growth Plan is a 3 to 5-year strategy that focuses on long-term improvements. A key for a successful exit is to have a well-prepared Strategic Growth Plan that gives your team and potential buyers a long-term vision for your company and the details of how you are going to get there.

The Tactical Acceleration Plan is a 3 to 12-month plan that focuses on short-term improvements and is an expert-driven business analysis that identifies how to improve short-term profitability, cash flow and performance, usually within 12 months. This solution is best for an underperforming company that needs tactical, short-term guidance.

Time and space do not allow us to give even more details on how these programs work; however, if you are interested in learning how we can help you grow your business to an optimal exit, please reach out to our team:

Or call us at 972-232-1121. If you would like to learn more about the folks that make up the GCG team, their backgrounds, and the skills/experience they bring to every engagement, use this link:

And again, remember the wise axiom from Lewis Carroll: If you don’t know where you are going, any road will get you there…

Plan for intentionally growing your business!

Carl Doerksen is the Director of Corporate Development at Generational Equity.

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