Generational Equity Advises Sunline in its Sale to Local Buyer

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Sunline, Inc. The acquisition closed October 1, 2021.

Founded in 1965, and located in Cedar Rapids, Iowa, Sunline, Inc. is an auto salvage company. The Company purchases wrecked vehicles, dismantles them, sells the reusable parts, then crushes and sells the bodies for scrap. Computerized inventory can be checked in real-time. Sunline also sells some of the vehicles as used cars. In 2020, revenue was generated from sales of parts, scrap, and vehicles. The Company primarily differentiates itself in the competitive landscape by providing great service.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Chris Barnard, with support from Vice President, M&A, Jacob Mangalath, successfully closed the deal. Senior Managing Director DeWayne Nelon established the initial relationship with Sunline.

“We were privileged to help Gary and Caroline Wendel retire, as well as help Caroline’s father Bruce Chase divest his final piece of a long upstanding legacy,” said Barnard.

Barnard added, “What a great hand-off to Roger Cassill who grew up pulling parts out of this very yard. Roger was a pleasure to work with and we’re certain the Sunline business is in very good hands.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit