Generational Equity Advises Prime Label KC in its Sale to Private Investor

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Prime Label KC, Inc. to a Private Investor, Mr. Todd McCullough. The acquisition closed January 31, 2022.

Located in Belton, Missouri, Prime Label KC (PLKC) was founded in 1993 to provide custom pressure-sensitive labels and sheets to customers throughout the United States. Through increasing production capabilities and offerings, the Company has been able to establish itself as a local leader in the industry.

PLKC offers its custom printing services to numerous customers across several industries. The primary target markets are pharma/healthcare/veterinarian, retail/packaging, food & beverage, and industrial/commercial. PLKC targets customers that operate throughout the United States, primarily in the Kansas City Metro area.

Todd McCullough, the new owner and President of PLKC stated, “Keith Howard and the team at PLKC have built an impressive business, offering a high-quality product and exceptional level of customer service to its clients. I look forward to the opportunity to step in and lead PLKC in its continued growth.” 

He added, “Lorry and the team at Generational Equity did a great job representing the business and supporting a transaction that became mutually beneficial to all parties.”

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Lorry Nelson, with support from Vice President, M&A, Madison Buckley, successfully closed the deal. Senior Managing Director Doug Morrow established the initial relationship with PLKC.

“I enjoyed working with our client, who acquired and owned the business in a C Corporation through his profit-sharing plan. The challenge was balancing the tax advantages of a stock sale with the much larger buyer pool and higher business valuation of an asset sale,” said Nelson.

He added, “In addition, Keith Howard was very concerned about the welfare of his employees and keeping the business in its same general location. We feel fortunate to have found a local, experienced buyer with the resources to grow the business, and both the seller and the buyer are very pleased with this transaction.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit