Generational Equity Advises Pace Insurance Managers in Sale to Security Service Federal Credit Union

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of Pace Insurance Managers, Inc. to Security Service Federal Credit Union. The acquisition closed February 8, 2021.

Pace Insurance Managers (Pace), located in Springhill, Louisiana, is a full-service insurance agency providing multiple types of coverage to the forest products industry for over 62 years. They are also experienced in helping clients decide what insurance is best for their personal and commercial needs. The Company’s agents possess leading credentials and are dedicated to helping each client find the perfect policy. Pace is committed to quality customer service and exceeding expectations.

Located in San Antonio, Texas, Security Service Federal Credit Union (SSFCU) was founded in 1956 and has over $9.5 billion in assets, over 770K members, and 66 branches. The credit union has built a reputation of strength, stability, and convenience by offering its members financial soundness, convenient hours of service and competitive financial products and services. The primary goals at SSFCU are to meet its members’ financial needs and help them improve their financial situations. The Company believes in empowering its members with the knowledge to make strong financial decisions.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Managing Director, M&A, Luan Ly, successfully closed the transaction. Senior Managing Director DeWayne Nelon established the initial relationship with Pace.

“This was an ideal transaction that truly satisfied the objectives of both sides. There are tremendous opportunities that lie ahead, and I wish both parties my very best,” said Ly.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit