Generational Equity Advises Merchandising Partners in its Sale to Proviso Capital

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Merchandising Partners, LLC, to Proviso Capital. The acquisition closed May 21, 2021.

Located in North Granby, Connecticut, Merchandising Partners (MP) is a full-service provider for merchandising needs throughout the United States. The Company offers the manufacturing of point of sale displays, custom fabricating and machining, brokering of merchandise packaging, and fulfilling services to hand-tool manufacturers, OEMs, retailers, and distributors in the U.S. MP is a one-stop source for all merchandising needs. The entire process, including graphic development, packaging concepts, packaging procurement/manufacturing, fulfillment, and inventory/distribution, is provided by MP.

Proviso Capital (Proviso), located in New York City, was founded in 2014 to invest in strong and sometimes overlooked lower middle market companies in competitive niche industries. Proviso seeks to provide capital and strategic resources to established lower middle market and founder-owned businesses in a variety of industries with experienced management teams, a solid operating history, and demonstrated growth potential. When Proviso invests in a business, they lend their full support to the business both financially and operationally.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team, led by Senior M&A Advisor, Jeff Carignan, with the support of Vice President, Mergers & Acquisitions, Tristan Keeffe, successfully closed the deal. Senior Managing Director Roger Dean established the initial relationship with MP.

“It was a pleasure to be a part of this deal. It featured an experienced buyer and a motivated seller, both knowledgeable and professional. Merchandising Partners is a great fit for Proviso and the Company is poised for sustained growth. It couldn’t be in better hands,” said Carignan.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit