Generational Equity Advises Matsen Ford Design in Sale to raSmith

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Matsen Ford Design & Associates Inc., to raSmith. The acquisition closed August 1, 2018.

Matsen Ford Design, based in Waukesha, Wisconsin, is a structural engineering firm serving commercial, industrial and institutional building markets throughout the U.S.

It has solid expertise in primary building structural design for all building types and materials, including steel, concrete, masonry, wood, foundations and other systems. The company has built a specialist reputation for its expertise in cold-formed (light gauge) steel design.

Headquartered in Brookfield, Wisconsin, raSmith is a multi-disciplinary consulting firm comprised of civil engineers, structural engineers, land surveyors, development managers, landscape architects, ecologists, and construction inspectors and managers. 

The company acquired Matsen to increase its bench strength and expand its geographic reach into new markets.

Generational Equity Senior Managing Director Doug Smith’s team, led by trusted affiliate Steve Dinehart with support from Senior VP Ryan Johnson, successfully closed the deal. Senior Managing Director James Carr established the initial relationship with Matsen.

“raSmith’s acquisition of Matsen Ford Design is a win-win for all parties,” said Dinehart.

“raSmith acquires the reputation, leadership and staff of one of the best structural design companies in the country, while Matsen assures continuity and growth in their design team for years to come.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit