Generational Capital Markets Advises Phoenix America in its Sale to discoverIE Group

By Capital Markets


Generational Capital Markets, Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Phoenix America, Inc., to discoverIE Group plc. The acquisition closed October 13, 2020 and details were not disclosed.

Located in Ft. Wayne, Indiana, Phoenix America is an established manufacturing firm specializing in the design, engineering, and manufacture of customized magnetic sensors and decoders used in motion control systems in a variety of industries. The Company is recognized as a leading developer and provider of magnetic encoder and magnetic sensor solutions through developing robust encoder packaging, as well as custom materials, thus ensuring a complete magnetic solution from a single engineering-driven organization.

discoverIE Group plc, (LSE: DSCV) is an international group of businesses that designs, manufactures and supplies highly differentiated, innovative components for electronics applications. The Group provides application-specific components to original equipment manufacturers internationally, focusing on industries including renewable energy, transportation, medical and industrial & connectivity. The Group employs 4,400 people and its principal operating units are located in Continental Europe, the UK, China, Sri Lanka, India and North America.

Generational Capital Markets Managing Director Mergers & Acquisitions, Phil Pizzurro, with support from Vice President Mergers & Acquisitions, Andre Farahmandi, successfully closed the deal. Executive Managing Director Thomas Braun established the initial relationship with Phoenix America.

“Phoenix is a strong strategic fit within discoverIE’s Design & Manufacturing Division. We are confident there are many shared synergies through product offerings, customers, and geographies that will be mutually beneficial. I look forward to following the continued achievements of the combined entities and am honored to have played a role in this success story,” said Phil Pizzurro.

About Generational Capital, LLC

Generational Capital, LLC, is a Dallas, Texas-based merger and acquisition advisory firm. Generational Capital wholly owns Generational Capital Markets, Inc., Member FINRA/SIPC. More information can be found at

Generational Capital and Generational Capital Markets are part of the Generational Group and are affiliated with Generational Equity, LLC, which The M&A Advisor named Investment Banking Firm of the Year in 2016, 2017, and 2018.

GCM's most recent awards include The M&A Advisor's 2019 M&A Deal of the Year Award (50M-75M) and the Corporate/Strategic Deal of the Year (25M-50M).

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit