From the Desk of Ryan Binkley, President & CEO of Generational Group – May 2020

By Generational Group


I hope you are keeping safe and staying healthy. Our Generational team has been closely monitoring the impact of the current crisis on businesses. Many companies across a number of industries are deeply affected and finding it challenging to maintain their business operations. However, the good news is that in many parts of the country, and in many sectors, the economy is beginning to open up. We pray that this continues with great success and positively impacts your business!

Recently the National Center for the Middle Market hosted a CEO roundtable and interviewed CEOs from three very different industries about how they are adapting their business models both during this turbulent time and in the planned recovery. I found the discussion quite interesting. I hope you do too. You can listen to the recording here:

Their determination to recover, innovate, and eventually grow reminded me of a survey of business owners we reviewed in one of our Insight posts recently:

One key item really impressed me from the survey: “Nearly 40% expect their revenue to reach pre-2020 levels in six months or less and 12% think it will take only one month once the economy starts to re-open.”

This tells me that business owners are adapting and innovating during this time. We work with entrepreneurs every day and we are inspired by their courage and drive during these challenging times.

Remember, no matter what economic cycle we may be in, Generational is always here to assist with your journey as a business owner and help you create a successful exit strategy when the time comes. We are also here to be by your side, as your partner, to help guide your business along the way during this uncertain time.

If you are interested in learning more about all our services, please call us at 972-232-1121 or send an email to

In closing, we wish you, your business, and your loved ones safety and good health during this time. In the midst of challenges there are always blessings and opportunities. This situation is no different. History shows us that this too shall pass, and that when it does, we will emerge stronger than before.

Ryan Binkley
President & CEO, Generational Group