From the Desk of Ryan Binkley, President & CEO of Generational Group – March 2021

By Generational Group


I hope you, your family and loved ones are safe and well!

I recently penned one of our Insight pieces that looked at the reasons for Generational’s ongoing success in a very challenging industry (not to mention a very difficult 2020). The main idea of my thoughts was that our long-term success has been due to many factors, but perhaps most importantly:

  • The trust our valued clients have put in us over the years to guide them on their growth and exit journeys
  • The hard work and dedication of our professional team

The latter reason is driven by the adherence, trust, and complete belief in our core values by everyone in our organization; they are:

  • Golden Rule: Showing the same level of respect and responsible stewardship to our clients that we would expect from professionals in our position.
  • Unity: Working in harmony, both within our teams and alongside our clients, towards achieving a single goal.
  • Integrity: Rigidly sticking to a strong, moral code of ethics to guide every decision that impacts our associates and clients.
  • Diligence: Always earnest and persistent in pursuing our clients’ ambitions and helping them achieve the best possible results.
  • Excellence: Making the extra effort necessary to be outstanding in all our dealings, both professional and personal.

We use our core values to G.U.I.D.E. us in our daily decisions. If you haven’t gone through the process of defining your organizations core values, please note the Generational Consulting Group is ready to help.

If you would like to read my entire Insight, you can do so here:

If you are interested in learning more about our core values and how we can apply them to your business, or if you are interested in attending one of our growth strategy and exit planning executive meetings, please call us at 972-232-1121 or send an email to

In closing, we once again wish you, and your loved ones continued safety and good health during this time.

Ryan Binkley
President & CEO, Generational Group