Buying a Business? Generational Equity Has an App for That

By Generational Equity


Investors seeking to buy a business now have access to a powerful, proprietary app that can help connect qualified buyers with businesses that have been vetted and are ready for sale.

DealForce, developed by Generational Equity, has been gaining huge momentum and recognition in the industry. During the last three months, registrations to the app have increased by over 80% and continue to climb.

A key difference between our platform and other sites that just list businesses for sale is that the companies we represent have already been through a comprehensive process,” said Terry Johnson, Chief Revenue and Strategy Officer at Generational Equity. “We help every client we work with to enhance their buyer readiness, complete with the most detailed and extensive documentation available, and our clients are represented by some of the most experienced and capable dealmakers in the industry.”

Johnson adds, “The app allows potential buyers, with a click of a button, to efficiently receive a confidential business profile, which includes industry, geographic region and financial highlights. Buyers who want further information can easily submit a non-disclosure agreement to move to the next step in the process, all within the app.”

Advantage for Buyers

Another feature allows Generational Equity to “push” opportunities to registered buyers who have their profile in the app set to specific criteria such as geographic area, business size, type of company and a variety of other benchmarks.

Advantage for Sellers

“For someone who is selling a business or seeking investors, casting the widest net possible for potential buyers is critical to maximizing the value of the business,” said Johnson. “For example, recent marketing efforts that included DealForce generated more than 50 interested buyers and numerous offers that led to the sale of a Michigan-based manufacturing firm.”

2017 Sees Major Increase in M&A Transactions

“The number of deals we have closed is up 15 percent over 2016, and the total value of all deals completed is up 130 percent over prior year,” said Johnson. According to data from Thomson Reuters, 5,260 M&A deals were completed in the first six months of 2017, a 12 percent increase over the same period in 2016. Perhaps even more exciting for business owners, it marks the strongest first six months since pre-recession 2007, when 5,478 middle-market deals were closed.

Johnson concludes, “Now is the best time to maximize the sale of a business in over a decade.   Selling a business is a process, not an event. Prudent business owners realize this and are taking steps now to develop their exit planning strategies.”

If you are interested in learning more about the Dealforce App, please click on the following link: