Sextant Acquired by Element Three

We are pleased to announce the sale of our client, Sextant, to Element Three. The acquisition closed July 6, 2026.

Sextant is a dealer-network analytics and software firm. Its proprietary data and analytics platform, built on a national dealer database, helps manufacturers and their field teams optimize dealer networks, improve dealer performance, and turn dealer and market data into decisions they can act on. Headquartered in Colorado Springs, Colorado, Sextant USA combines innovative technology with deep industry expertise to deliver scalable, data-driven solutions that help businesses achieve measurable, long-term success.

Based in Carmel, Indiana, Element Three is a B2B2X marketing agency that helps manufacturers and businesses with complex distribution networks develop effective go-to-market strategies that drive measurable growth. By integrating brand strategy, creative services, media planning, digital marketing, sales enablement, and data-driven insights, the firm helps clients strengthen relationships across their dealer and channel networks while improving business performance. Element Three partners with OEMs to launch products, build dealer programs, move inventory, and drives better customer experiences for long-term success.

Generational Group Executive Managing Director, M&A, Western Region – Lori Galloway, and her team led by Generational Affiliate, Lee Kendall, with the support of Senior Vice President, M&A, Tony Brock successfully closed the deal. Executive Managing Director, Tom Braun and Senior M&A Advisor, Michael Querard established the initial relationship with Sextant.

“Bringing together companies with complementary strengths and long-term objectives is at the core of what we do,” said Ryan Binkley, CEO of Generational Group. “We are pleased to have helped create a partnership that positions both organizations for continued success while laying the foundation for long-term growth and value creation.”