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Press releases > Generational Equity Advises The Floor Trader in its Sale to Upton Flooring

Generational Equity Advises The Floor Trader in its Sale to Upton Flooring

By Generational Equity

Aug 29, 2023, 14:30 et

The Floor Trader in Sale to Upton Flooring

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Rhodes & Company (dba The Floor Trader-Gulf Coast) to Upton Flooring, LLC. The transaction closed July 14, 2023.

Located in Ocean Springs, Mississippi, The Floor Trader-Gulf Coast is a flooring retailer that stocks large amounts of flooring of all types for quick delivery. The Company also provides large displays for easier selection and an easier shopping experience for its customers. 

Products and Services include: Vinyl Plank, Carpet & Cushion, Ceramic (plus supplies), Wood (plus supplies), Laminate (plus supplies), and a variety of miscellaneous products.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Managing Director Cory Strickland, with the support of Vice President, M&A, Lance Thomasson, closed the deal. 

About Generational Equity

Generational EquityGenerational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management and digital services.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.