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Generational Equity Advises Proctor Sales in its Sale to AH Equity Investments

By Generational Equity

Sep 13, 2022, 07:00 et

Proctor Sales

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Proctor Sales, Inc. to AH Equity Investments. The acquisition closed August 1, 2022.

Proctor Sales (PSI), located in Lynnwood, Washington, and operating from four additional locations (Seattle, Portland, Spokane, Anchorage), is a full-service manufacturers’ representative distributing boilers, burners, pumps, controls, steam process accessories, and related mechanical room equipment. The Company also provides combustion system maintenance and custom fabrication services.

Located in Hickory, North Carolina, AH Equity Investments (AH) is the United States holding company for Alternative Holdings, a Panama-based permanent capital vehicle. AH enters each partnership with the intention of never selling. They are a holding company with no exit dates. Due to their long-time horizon, the culture of a potential company is just as important as its financials.

AH is always looking to acquire growing, profitable, privately held companies with proven business models, records of revenue and earnings growth, and a plan to sustain that growth. They prefer to work with the current management team or promote from within and are open to purchasing outright the business or partnering with the current owners for future growth.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Managing Director, M&A, Cole Preston, with the support of Sr. Managing Director - Western Region, Lori Galloway, closed the transaction. Executive Managing Director Tom Braun established the initial relationship with PSI.

“The principles of Proctor have built an outstanding, multi-location organization with a long track record of achievement serving the expansive Pacific Northwest and beyond, and one that prospered during the challenging pandemic of 2020 and 2021,” said Preston.

Preston added, “AH Equity Investments is an excellent operator serving customers and clients internationally and are well-positioned to grow Proctor and their portfolio holdings into the future. The professional advisors on both sides contributed to a much-appreciated, smooth transaction process.”

About Generational Equity

Generational EquityGenerational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 300 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022. For more information, visit or the Generational Equity press room.