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Generational Equity Advises Howell Service Corporation in its Sale to Bronco Ventures

By Generational Equity

Oct 25, 2023, 11:15 et

Howell Service Corporation

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Howell Service Corporation to Bronco Ventures. The transaction closed August 14, 2023.

Howell Service Corporation (HSC) is a bonded and insured commercial janitorial service company located in Bryan, Texas. For over 38 years, the Company has proudly served commercial clients in Bryan/College Station and surrounding areas. HSC provides janitorial services including contracted routine cleaning, as well as emergency services or one time cleaning. 

HSC customizes its commercial cleaning service to meet the needs of property management firms, facility managers, and building owners in commercial, institutional, and industrial markets. HSC utilizes the latest cleaning tools such as the Imop, Backpack vacuums, microfiber, and HEPA filter technology to name a few.

Bronco Ventures, located in College Station, Texas, is a private equity firm that influences businesses by training hungry leaders, creating magnetic cultures, and putting the customer first, every step of the way. Bronco Ventures is uniquely positioned to infuse creativity, vision, and fight back into blue-collar businesses – making them profitable, and keeping them deeply purposeful.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Vice President, Andre Farahmandi, closed the deal. Senior Managing Director Joe Van Voorhis established the initial relationship with HSC.

“It was clear from the beginning, both parties being local and sharing similar values, that it was going to be a great fit. There’s no doubt a bright future is ahead for Howell Service Corporation under its new leadership,” said Farahmandi.

About Generational Equity

Generational EquityGenerational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management and digital services.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.