Robert Jordan
Senior Managing Director
Robert Jordan is an experienced CEO, entrepreneur, investor, advisor, and board member with
more than 25 years of experience helping companies grow, transform, and create long-term
value. His broad range of experience has enabled him to identify trends, anticipate market
shifts, and blend entrepreneurial vision with growth-minded, metrics-driven leadership.
Throughout his career, Robert has founded, led, advised, and invested in companies across
technology, business services, logistics, and consumer products. Importantly, he has firsthand
experience navigating the path many business owners ultimately hope to take. Robert has been
involved in several successful business exits, both as a founder of Fulfillment Services, Inc., KMS
Software Company, and HB Brand Partners, and as a CEO or advisor with Yoi Corp and Crescent
Staffing. These experiences give him a practical understanding of what it takes to build value,
position a company for a successful transaction, and navigate the opportunities and challenges
that come with an exit.
Before joining Generational, Robert served as CEO of several companies and held leadership roles
at The Walt Disney Company, where he led Business and Strategic Planning for the company’s $3
billion Home Entertainment division, overseeing budgeting, planning, and forecasting. He began
his career in sales with Pepsi-Cola, establishing a strong commercial foundation that continues to
influence his approach to leadership and value creation.
Robert is known for helping organizations unlock their potential by building strong teams,
improving operations, and developing strategies that deliver measurable results. His leadership
style is rooted in empowering people, fostering collaboration, and creating cultures where
innovation and accountability thrive.
Whether serving as an operator, entrepreneur, investor, advisor, or board member, Robert brings
both strategic perspective and firsthand transaction experience to helping businesses strengthen
performance, scale for growth, and create significant shareholder value.
Robert earned a Bachelor of Science in Finance from Northern Arizona University and completed
an Entrepreneurship Certification through UCLA.