Digital Marketing Specialist

About Generational Group

Bringing Wall Street strategies to Main Street businesses, Generational Group helps private business owners grow and exit their companies at the right time — and at the optimal price. We don’t just close deals; we open a world of possibilities. Consistently ranked the No. 1 M&A advisory firm for mid-market businesses, we have a proven track record of helping privately held companies successfully sell across North America.

Generational Group is seeking a dynamic Digital Marketing Specialist to join our growing team. In this high-impact role, you’ll develop and execute digital marketing strategies that drive new client acquisition, generate qualified leads, and fuel revenue growth across our divisions.

The ideal candidate is an experienced digital marketer and skilled copywriter with a hands-on mindset, a passion for building campaigns that deliver results, and the ability to collaborate seamlessly with internal teams and external partners. This is a visible, results-driven role at the heart of our growth engine.

Essential Duties and Responsibilities

• Digital Strategy & Execution
  • Develop and execute digital marketing strategies to drive new client acquisition and overall revenue growth.
  • Assist in planning and executing the Generational YouTube channel strategy and other targeted digital marketing initiatives.
  • Identify and implement new and emerging digital technologies to attract and convert leads into clients.
  • Write and develop compelling content for marketing campaigns across relevant digital channels.
  • Collaborate with internal stakeholders to create and optimize digital marketing plans.
• Social Media Management
  • Develop and manage the marketing calendar across all social media platforms, including paid social.
  • Create new social content to build brand awareness, increase followers, and support revenue growth.
• Vendor & Partner Coordination
  • Coordinate and collaborate with digital vendor partners.
  • Hold vendors accountable to Generational standards and maximize ROI from digital marketing investments.
• Website & Content Management
  • Assist in the content management of the company website using a CMS platform.
  • Ensure website content is aligned with marketing objectives and optimized for lead generation.
• Lead Generation & Strategic Initiatives
  • Work closely with the Chief Marketing Officer (CMO)and Chief Business Development Officer (CBDO) to implement digital lead generation strategies aligned with the company’s priority revenue plan.
  • Lead the development and execution of a more effective digital marketing strategy to support:
    • Conference registrations
    • Private Client Group (PCG) lead generation
    • Lead generation for Generational Consulting Group (GCG), Generational Wealth Advisors (GWA), and other business units.
  • Analytics & Reporting
    • Define and monitor key performance indicators (KPIs) for all digital marketing initiatives.
    • Manage digital marketing budgets and track the performance of campaigns.
    • Continuously refine strategies to improve success rates and accelerate opportunity development.
    • Prepare weekly and monthly reports on digital marketing performance and insights.
  • Collaboration & Continuous Improvement
    • Foster positive relationships with internal teams and cross-functional partners.
    • Actively participate in process improvement initiatives to enhance digital marketing effectiveness and operational efficiency.

Education and Experience Required

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of hands-on digital marketing experience.
• Proven track record in lead generation, social media marketing, content marketing, and digital campaign management.
• Strong knowledge of CMS platforms, marketing automation tools, analytics tools, and paid media.
• Ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
• Excellent written and verbal communication skills.
• Strong copywriting experience.
• Collaborative mindset and the ability to work effectively with both internal stakeholders and external partners.

Compensation

• $55k – $60k + benefits

Status

• Exempt

Reports To

• David Ohrvall, Chief Marketing Officer

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.